Give a creative a reason to exist.

Start with a fictional need or situation rather than making unsupported assumptions about a person. Explain why the proposition might be relevant and what information the creative needs to convey.

Draft two creative ideas with a stated difference, such as a product demonstration versus an explanation of a use case. Keep the offer consistent so you can discuss what the difference is intended to test.

Do not borrow a real brand’s customer results or imply an endorsement. An educational mock-up should be clearly labelled and use material you have permission to use.

The ad’s message should match what the destination can deliver. Practise checking the page’s explanation, contact route and required next action. The platform interface is only one part of the experience.

Meta Blueprint is an official learning source. Read current platform policies before any real advertising work. This guide does not certify a creative or guarantee ad approval.

Choose the Meta Creative focus in the planner to write a brief, produce a paper comparison and explain the assumptions to a reviewer.