SCENARIO 01 / MEASUREMENT
The report looks different.
A colleague asks why recorded enquiries fell this week. You have one screenshot and no information about the tracking setup. What would you ask before giving an explanation?
Questions to consider
- What exactly counts as an enquiry in this report?
- Did the time period, attribution or tracking change?
- What other evidence would distinguish a measurement issue from a demand change?
There is no automated score. A good response makes its uncertainty and next step clear.